Michellamine A ( A natural product) Essay Example | Topics and Well Written Essays - 3000 words

Michellamine A ( A characteristic item) - Essay Example Basically they start, from the acetic acid derivation polymalonate pathway and not from amino acids 1. They exist as monomeric and dimeric naphthylisoquinoline alkaloids. The monomeric alkaloids which have a naphthalene-isoquinolene linkage and the dimeric naphthylisoquinolines incorporate the michellamines. The Michellamines involve two monomeric naphthylisoquinoline coupled together. The Michellamine dimers A, B and C are detached from the leaves of Ancistrocladus korupensis 1,5,16, 18, 21. These dimeric alkaloids have exceptionally valuable therapeutic properties like antiviral and antiparasitic, which are particular from their monomeric partners 13. What's more they additionally have a few pharmacological, toxicological and antiviral properties, for example, the restraint of the cytopathic impacts of the Human Immunodeficiency infection which is the major causative operator of AIDS 1, 9, 12, 19. Investigations show that Michellamines An and B give assurance in vitro to human CEM-SS lymphocytes against the cytopathic impacts of HIV infection (14)20, 21. Michellamine B has been appeared to have inhibitory impact on tranquilize touchy ,sedate The naphthylisoquinoline alkaloids are exists as the two monomers and dimmers. All the monomeric naphthylisoquinoline alkaloids are biaryls containing a naphthalene moiety and an isoquinoline moiety and these two are connected. They may contain a dihydrogenated (this is available in the said ref: 13,) or a tetra hydrogenated isoquinoline moiety 13. The linkage shifts between the various alkaloids. There is likewise a confined revolution about this linkage and thus these mixes exist as thermally stable atropisomers 1. This is a fascinating trademark include among these alkaloids. These alkaloids are additionally bizarre because of the methyl bunch present at the 3-position and oxygenation at the 8 as well as 6 situation of the isoquinoline ring, which propose that they have a polyketide birthplace. These alkaloids can be assembled agreeing

Vertical Handoff in Wireless Cellular Networks Essay Example

Vertical Handoff in Wireless Cellular Networks Essay Correspondence is consistently vital in building relations to humankind, when two people address they issue some medium to trade their perspectives however because of separation obstructions a few apparatuses are required to impart one another. Toward the finish of nineteenth century, figured researcher Graham Bell laid the principal stone in the field of correspondence utilizing various devices paying little mind to remove. He created first wired base communication hardware. It was the answer for the voice correspondence for the individuals how far separated they are. After this radio based correspondence frameworks Era began. It was an expansion of wired based systems. Before all else it was produced for some unique purposes like military and police utilization. With the progression of time these frameworks rose to permit everyday citizens to speak with one another, fairly then utilizing wired based system. After this the period of quicker correspondence and capacities of voice begin and advanced into new media transmission framework. 1. 1 Evolution of Cellular Communication: During the 1980s versatile cell network’s age began, in light of the fact that the remote correspondence has under gone various changes during the previous 10 years, So its accomplished huge development. The Figure 1. shows the advancement of the cell systems. In this figure we have ordered the Cellular systems into five unique parts. The initial four are existing parts and the last one is the future part. Figure 1. 1: Evolution of Cellular Network 1. 2. 1 First Generation (1G) First Generation mobiles systems use simple transmissions. In 1979 Nippun Telephone and Teleg raph (NTT) in Japan presents the principal operational cell systems. In North America ATamp;T presents the First Generation versatile frameworks for the client in 1980s. This framework was named as Advanced Mobile Phone Service (AMPS). We will compose a custom exposition test on Vertical Handoff in Wireless Cellular Networks explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Vertical Handoff in Wireless Cellular Networks explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Vertical Handoff in Wireless Cellular Networks explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer In First Generation the fundamental structure of Cellular correspondence is described and numerous issues were settled with respect to achievement of cell organize. In First era versatile systems the essential desire was the voice visit. The above expressed framework was operational at 40 MHz data transmission and 800 to 900 MHz Frequency. In 1988 this range was exhausted up to 10 MHz called used range in AMPS. 1. 2. 2 Second Generation (2G) At the finish of 1980s Second Generation (2G) portable system framework was propelled. In this framework the customary voice administrations and low rate information administration was given. The preeminent change in this framework with respect to the First Generation was the changing from simple to advanced transmission, so because of computerized transmission better information administrations and range productivity was given. During Second Generation (2G) time the Global System for portable correspondence (GSM) was created in Europe. Utilizing this framework International wandering and consistent administrations was offered in Europe. At the outset GSM works at 900 MHz Frequency band with transmission capacity of 50 MHz. A lot greater progression was made in GSM during most recent two many years of earlier century, because of these upgrades GSM got 2. G cell systems. GSM cell organize was actualized more than 190 nations and have around 800 million supporters. In 1996 another computerized cell framework with extra administrations and supporting more information rate, called TDMA was incorporated. Toward the finish of twentieth century Second Generation (2G) cell framew ork was ruled, whoever it was developing into another age called 3G because of expanding pace of versatile traffic. The upgrade of GPRS in GSM empowered it to help generally high information rate and sharing limit between the various clients. Hypothetically General Packet Radio Services (GPRS) bolster 160 Kbps yet for all intents and purposes it gives just 40 Kbps. 1. 2. 3 Third Generation (3G) The sudden achievement of Second Generation (2G) systems convinced the Telecom Companies to investigate more to satisfy the up and coming client necessity of bigger information rate and Quality of Services (QoS). This solid main impetus empowered the merchants just as Telecom Companies to dispatch the new applications, for example, remote web and video communication. The Figure 2. 2 communicates the up and coming requests of clients and administrations gave by the Telecom Companies. The International Telecommunication Union (ITU) was at that point attempting to create 3G systems. In 2000 International Mobile Telephony (IMT) was created by ITU with the objective of 3G in Europe with the accompanying up and coming targets. 1. The portable framework ought to propose a similar voice quality as PSTN. 2. The versatile framework ought to continue the high information rate in moving vehicles. 3. The portable framework should endure to 2 Mb information rate in indoor area. 4. The versatile framework ought to keep up the even and awry information transmission. 5. The portable framework should keep up the bundle exchanged and circuit exchanged information. 1. 2. 4 Fourth Generation (4G) The present guidelines of Telecommunication are headed to supplant with 3G in up and coming years. This future cell organize is named as 4G. the targets of 4G incorporates consistent correspondence with wide range association with web whenever anyplace and backing of information, pictures and recordings on web. The 4G system will comprise of web conventions, for example, to encourage the supporters by empowering the determination of each application and any condition. In 4G cell organizes a high transfer speed with high information rate is required, likewise in 4G a faster and advanced system of handover is required to make the unmistakable and dependable correspondence. The 4G arrange framework will run with the participation of 2G and 3G and furthermore will grant IP based remote correspondence. The fundamental objective in 4G will be video gushing on IP based convention, for example, IP TV. 1. 2 Emerging Technologies In cell portable systems, there are two significant issues information rate and portability, data transfer capacity and inclusion as per these two issues we can isolate organize advancements into two distinct innovations. . The advancements with low information rate and versatility. 2. Advances with high information rate and transmission capacity with little inclusion. As per these determinations in current age the advances, WIMAX, WLAN, WIBRO, HSDPA and HSPA are offering high information rate versatility and inclusion to both circ uit exchanged systems and bundle exchanged systems. 1. 3. 5 Wireless LAN The Wireless Local Area Network (WLAN) is an unlicensed band of 802. 11 ISM recurrence band. 802. 11 is one of the ongoing correspondence advancements of IEEE standard. It determines medium access control (MAC) and physical layer that is the reason it is called Wireless LAN. It has three generally utilized sorts which works on various recurrence groups. These three kinds are 802. 11a, 802. 11b and 802. 11g. 802. 11a works on 5 GHz recurrence band and it gives the most extreme information rate speed of 54 Mbps, which is higher than 802. 11b in light of the fact that 802. 11b works on 2. 4 GHz recurrence band and give the most extreme information rate speed of 11Mbps. 802. 11b works. 802. 11g is as of late created norms of Wireless LAN. It additionally works on 2. GHz recurrence band and give the most extreme information rate speed of 54 Mbps. In 802. 11 Wireless LAN measures, the two sorts of MAC conventions Distributed Coordination Function (DCF) and Point Coordination Function (PCF) are utilized. These days the most applications accessible in the business sectors are utilizes DCF in light of the fact that it is basic, hearty and simple to execute. DCF is the fundamental MAC layer work in Wireless LANs, Which utilized Carrier Sense Multiple Access method (CSMA) likewise with an expansion of Collision Avoidance of (CA). It settle the CA issues of the bundles transmitted simultaneously. 1. 3. 6 WIMAX The fiber optic vehicle administrations giving the high transmission capacity and information rates is supplanted by WIMAX remote innovation all over the world. WIMAX is developing innovation to satisfy the high information rate and QoS necessities of the clients, additionally it is the modest sending of voice administrations with no need of view remote channel. WIMAX signals have the property to embrace the barometrical conditions all over the place. WIMAX electromagnetic waves likewise offer the help of assenting coding and distinctive activity modes, so voice and information administrations can without much of a stretch be moved by WIMAX organize stage. 1. 3. 7 Wireless Broadband (WiBro) The Wireless Broadband is as of late created remote innovation offering fast information administration over web. All things considered it is most up to date innovation created by Korean research bunch frequently alluded as (Next G) correspondence framework. WiBro is fit to furnish high information rate correspondence with assorted variety of QoS as per the requests of clients over remote channels. In WiBro Orthogonal Frequency Division Multiple Access (OFDMA) is utilized by IEEE 802. 16a norm, to offer the types of assistance in Heterogeneous system framework. Since various broadband administrations offer distinctive measure of information rates as indicated by various needs (e. . video spilling requires the high transfer speed, though voice administrations require higher need). Symmetrical Frequency Division Multiple Access (OFDMA) works under the various conditions (e. g. as the prerequisites of clients information rate are given when the sub transporter task and transmit power po rtion happen), this issue is settled by non straight programming procedures in WiBro. 1. 3. 8 High Speed Downlink Packet Access (HSDPA) High Speed Downlink Packet Access (HSDPA) is presented in (3G) remote system acquire rapid information rates. By executing HSDPA a few issues emerged

India; vernacular architectures Free Essays

string(157) reaction to the Islamic engineering which shows the impact of Byzantine design granted as the vault way gave to the Islamic architecture. Presentation India is colossal in development and customs, nature, religions, semantic interchanges rich with verifiable remembrances with regular structures. Taj Mahal is one such wonderous remembrance developments worked by ShahJahan as grave in memory of his worshiped wedded lady, Mumtaj Mahal. Taj Mahal is famous for its brilliant Indo-Islamic engineering nearness in way, structure, shading, area of the remembrance and stuff used to assemble it. We will compose a custom exposition test on India; vernacular structures or then again any comparable point just for you Request Now It is one of the eighth profound respect of universe ‘s praised remembrances and increased in value by its visitants ‘ contributions for their entrance into its human advancement, clasp and history of the dedication. Along these lines, Taj Mahal engineering can be eminent as the biggest hypothetical record mix of the determined capacity of Byzantine, Persian, Indian and Islamic design. The Indo-Islamic engineering takes live in signifier with the slave tradition in India. It is credited to Mughal line in Pakistan and India, the field of humanistic orders and engineering who focused on raise recorded remembrances in India. The most punctual commemorations what we find in India are the reused stuff of the bing Jain, Buddha and Hindu dedications. The Islamic engineering was so cultivated by the Delhi Sultanate and accomplished greatness by the Mughal parts. The Background of Islamic Architecture in India The Iranian lines going back to 500 BCE has seen numerous Islamic religion traditions. All through the assessment traditions, Persia ( current Iran ) has demonstrated as place for some workmanship, engineering, poesy and convention. Persia is acceptable known for its exchange since pre-notable occasions. The Silk Route goes about as range between far off grounds for exchange, profound and material human advancement. The worry other than spread to boss grounds of cardinal Asia, including Armenia, Georgia, and India. Persia has other than observed formative foreparts in engineering which spread numerous Asiatic states as concerned too much. The clime, the impact of individuals, â€Å" accessible stuff, otherworldly purpose and fringe human advancements, and regulars other than played an of import work in the improvement of design † ( Mehraby ) .The splendid engineering buildings take motivation from the scene, snow-topped mountains, vales, and wide cleaning fields which considered and achieved new musings for structure antiquities while mountains serve both physical and mental beginnings of motivations in Persian architecture.Thus, Beauty is respected Godhead for old Iranian civilisations. The Architectural Intentions of the Taj Mahal Taj Mahal follows its design as established with Islamic theories. Despite the fact that the Persian or the Islamic civilisation was non the first to focus their engineering on profound subjects, it was a solid trademark among Byzantine creators. The Byzantine Architecture records the profound structures and their plans as achievements of the Byzantine Empire. The most solitary representation at Constantinople is Hagia Sophia, a Christian church at Constantinople ( the current Istanbul ) is a solid and corrective church speaks to the glorification of the Byzantine Empire. The design purposes other than note the force factor in Islamic engineering. The Islamic administrations have faith in conveying Islam and commend to God by jointing through mosques, unmatching authentic commemorations and manors of five star excellence. To achieve this, they want and get capacity to support design. The Islamic design spread each piece far as Egypt and North Africa, Spain, and Persia. At that point, they built up their alone way by joining the humanistic orders of the Byzantines, the Copts, the Romans, and the Sassanids. This by itself way has some expertise in mixing the local plan components with imported 1s. Taj Mahal gets the job done this position. The recollections of Mumtaj Mahal are spread everywhere throughout the universe embodying his affection for her. The peculiarity of this dedication is its vault development which is normal for Byzantine design. The theoretical plans are eminent of Iranian engineering, the bloomed structures and picture goes to Safavid way, the area of the building is other than an of import factor which entirely repeats the nearness of head Iranian design. Conveying spiritualty is one more position ascribed to Islamic Architecture. This position has been polished among sages, savants, artists, and strict Masterss of Islamic states. The follower of multiplying Islamic law through the pursuit of cognizance, thoughts on universe of nature past visual viewpoint, trained petition is other than considered their engineering. The stone blossoms of the Taj Mahal gives a picture of practicality interesting â€Å" the visitant with their effortlessness and beautiful newness † , ( Okado and Joshi ) . The Taj Mahal ‘s reference to â€Å" heaven can be found in the thought process of blossoms cut on the funerary Chamberss of the catacomb, each piece great as on the platforms of the inside iwan † , where blossoms and roses represent the Kingdom of Allah, ( Bin and Rasdi ) . The Byzantines ‘ design other than kept comparative arranging rules. Though the Christian profound love topographic point and its structure compares to the confidence. Consequently, imagery other than played a significant capacity in the advancement of the signifier of the commemorations. During the Byzantine time frame the Church itself turned into an image of the religion. The maestro bit of Indo-Islamic Architectural way, the magnificence of the Taj Mahal, rouses army imaginative people from everywhere throughout the universe. To this, Okada and Joshi ( 1993 ) identifies with the four channels to the four waterways of Paradise alluded in the Holy Qur’an. The representative idea of the nursery and the trenches at Taj Mahal is viewed as the sepulchral idea of the remembrance and the Quran lettering situated on the southern door mass of the main Gate gives irrefutable believability to the contrasting of the Taj Mahal and the Garden of Paradise, this lettering says: ( It will be said to the devout ) : Oxygen ( you ) the one in ( complete ) leftover portion and fulfillment! Return to your Lord, †very much satisfied ( yourself ) what's more, well-satisfying unto him! Enter you, in this way, among My regarded slaves, What's more, enter you My Eden! The Holy Qur’an,Surah Al-Fajr: 89:27-30 Along these lines, it is significant to see the students of Islamic engineering processing Taj Mahal as an uncomparable dedication in Iranian start. The Architecture, Structure of Taj Mahal The Byzantine and Islamic design partition a typical way of engineering, the vault. The Dome of the Rock in Jerusalem is because of the Islamic engineering which shows the impact of Byzantine design conferred as the vault way gave to the Islamic design. You read India; vernacular structures in class Article models It is other than known as ‘Persian arch ‘ . Today, it is known as the Onion Dome. This design advancement of the utilization of vault is certify shaped another way in planetary engineering. The most renowned delineation is the Taj Mahal ( A.D. 1630 ) worked by Mughal Dynasty in India. Be that as it may, this is non new to Indian engineering. The great known Buddhist Stupa at Sanchi, India fourth to first century BCE is â€Å" a celebrating dedication related with saving hallowed relics. Not just these, the Mauryan land ( c. 321-185 BCE ) in India other than brace their metropoliss with Stupas, Viharas, and sanctuaries were developed, † ( Kumar ) . The Taj Mahal comprises of 16 Chamberss, eight Chamberss each on two degrees that contain the octangular funerary chamber defeat by a surbased internal arch. The funerary chamber comprises of the grave of Mumtaj Mahal and Shah Jahan together, embellished by â€Å" a baluster of finely punctured marble and studded with semiprecious rocks, † ( Okado and Joshi ) . Iranis concentrated their endeavors on reconsidering their engineering in barrel vaulting, crenallated rooftops, conelike squinches, huge blocks, egg-molded curves and distinctive planned block work or now and again platerworks over blocks. In spite of the fact that the engineering is followed to 3000 mature ages, the plan components of Iranian engineering like â€Å" high-curved gateway set inside a deferral, sections with section capitals, lined yard or talar, a vault on four curves, an enormous egg-molded curve in the door, a four iwan patio, early towers making up toward the sky, an inside council and pool, a calculated passage and broadened decorations † show their run of the mill basic structures, ( Mehraby ) . The Structure The proposed grave is made of large white marble development remaining on a square plinth shaft comprising of a balanced building with an iwan ( curve formed room get to ) gave a major vault and finial at the top. Fran A ; ccedil ; ois Bernier noticed how â€Å" the Center of each curve is decorated with white marble pieces whereon are recorded huge Arabian characters in dark marble. † This development titling reflects Iranian design. The base is multi-chambered customary hexahedron with chamfered corners making an inconsistent octagon of around 55 meters on all the four long sides. On every one of these sides, a solid pishtaq, or a domed entrance, outlines the iwan with two in like manner molded, curved overhangs stacked on either side arranging a balanced structure on all sides of the building. There are four minarets outline the grave and the main chamber houses the bogus Gravess of Mumtaz Mahal and Shah Jahan. The existent Gravess are situated at a lower degree. The highest point of the vault

The #1 Thing To Do When Researching Student Loans

HomeFinancePrivate LoansThe #1 Thing To Do When Researching Student LoansThis page may contain affiliate links.Oct 12, 2019College is the first major financial decision many young adults make; the amount a student borrows and the interest rate they agree to could impact their finances for the rest of your adult life. Student loans aren’t all bad though- they provide a way to better oneself and get access to education for those who don’t have enough family savings or scholarships to fall back on. Students get into financial trouble when they don’t analyze the total amount of student loans they have relative to the potential salary they may earn upon graduation. The general rule of thumb is for a student to not have TOTAL loan amounts that are greater than their first year of salary. It may seem hard for high school students to estimate what they might earn when they graduate college, but now is the time to start estimating – before taking out loans they may have trouble paying back. Families should consult Payscale.com and The Bureau of Labor Statistics to help estimate what graduating salaries will be in professions a student is interested in. This is also the perfect time to make sure teens and young adults understand important, basic concepts of financial literacy (such as compounding, interest rates, and grace periods) as they begin to undertake research for finding student loans. The average student takes out nearly $30,000 in student loans over four years. With an interest rate of 9% annually, a student can expect to pay nearly $15,700 in interest over ten years, if it took them ten years to pay off the loan. That is a lot of money in interest, over half of the original amount borrowed. This is why the #1 thing you can do to save money on your student loans and promise a financially bright future is to shop and compare interest rates on your student loans before you sign on the dotted line. Ways to Competitively Shop for a Loan Most students are used to the traditional big banks such as Sallie Mae and Wells Fargo providing loan options, but bigger isn’t always better. In today’s economy considering non-traditional lenders can mean big savings. Credit unions and smaller lenders, like LendKey, can provide better customer service and cheaper rates than many of the big guys, and often come with additional perks such as a close community of borrowers and one-on-one counseling. Students can also get creative when it comes to shopping for education financing, such as using peer-to-peer and crowding lending sites. New technology, like Achieve Lending’s student loan search engine and comparison tool also allows students to competitively shop interest rates between private lenders with ease. Why Shopping for Interest Rates is Valuable Say that by shopping for private loans you got an interest rate from a lender of 7%, which is competitive given that the federal rate is 6.8% currently. The same borrower who took out $30,000 at 7% interest annually would pay $11,800 over ten years, with a monthly payment of $350. That is a savings of close to $1000 each year, or for those interested in a lower monthly payment, a monthly savings of $30, or $360 each year. If a student were to take that extra $30 each month and apply it to their student loan balance, they’d be able to pay off the debt in 8.8 years (as opposed to 10) and save an additional $1,384 in interest. Students are always encouraged to shop for interest rates and get the total picture before signing on a loan. As you can see, shopping for interest rates not only saves you money over the lifetime of the loan, but if you use the extra cash wisely, interest rate shopping can help you pay off debt faster. Allen Kors is the founder and CEO of Achieve Lending, the first ever search engine for private student loans. With Achieve Lending students can shop, compare, and choose between lenders and interest rates, often in as little as thirty seconds. Other Road2College articles to review: Before considering private student loans make sure you fill out the FAFSA and dont leave any money on the table. Road2College Debbie Schwartz is former financial services executive and founder of Road2College and the Paying For College 101 Facebook group. She's dedicated to providing families with trustworthy information about college admissions and paying for college. With data, tools and access to experts she's helping families become educated consumers of higher ed. View all posts CATEGORIES FinancePrivate LoansUncategorized TAGS student loansNEWER POSTThe NEW SAT: What it means for your studentOLDER POSTThe Takeaway: Week of 2/22

Request for Funding - Free Essay Example

Sample details Pages: 1 Words: 299 Downloads: 6 Date added: 2017/09/13 Category Advertising Essay Did you like this example? To:L M. Butler From:J. Paul CC:T Last Date: [ 5/30/2010 ] Re:Request for Funding I would like to request funding to participate in the upcoming class, Business Communications, held at Tulane University, uptown campus. As a driven-minded employee of the United States Postal Service, I have been working on a research paper, which discusses the impact of a 5-day work week from a letter carriers perspective. This research paper will provide another source of information to the United States Congress whose decision will impact the lives of many Americans. The class titled, GB512 Business Communications, focuses on effective written strategies for various circumstances, including engagement with larger audiences. The 6 week class begins July 12, 2010. The non-refundable registration fee for the class is $495. 00. This fee includes all course materials and software Attending this class will provide me with an opportunity for professional development and allow me to become a stronger team member within the U. S. Postal Service. Don’t waste time! Our writers will create an original "Request for Funding" essay for you Create order Many leaders from the Gulf Coast have taken this class as it appears to be very popular among business and industry managers. According to the Tulane University website, well-known oil and gas leaders, civic and state leaders, and many managers from various businesses have taken or have enrolled in this class. Participating in this class will also give me and the U. S. Postal Service direct access to other industries, allowing us to focus our efforts to their delivery service needs. Locally, this is critical to our latest program, â€Å"Business Connect,† which purposes are to identify new customers and revenue prospects, make professional presentations about products and services, and establish themselves with these customers as the primary local resource for business growth and success. Thank you for considering this request. Please let me know if any additional information is needed for approval.

Greed - Vital to Human Welfare Essay - 1128 Words

Greed - Vital to Human Welfare Whats the noblest of human motivations? Some might be tempted to answer: charity, love of ones neighbor or, in modern, politically correct language: giving something back to the community. In my book, these are indeed noble motivations, but they pale in comparison to a much more potent motivation for human action. For me the noblest of human motivations is greed. I dont mean theft, fraud, tricks, or misrepresentation. By greed I mean people being only or mostly concerned with getting the most they can for themselves and not necessarily concerned about the welfare of others. Social consternation might cause one to cringe at the suggestion that greed might possibly be seen as a noble motivation.†¦show more content†¦The reason Texas cattle ranchers and Idaho potato farmers make those sacrifice is that they love themselves. They want more for themselves. In a word, they are greedy! But that is the miracle of the market. Through serving the wants of ones fellow man, one acquires more for himself. That is precisely what Adam Smith meant when he said, It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantage. Adam Smith added, By pursuing his own interest he frequently promotes that of society more effectively than when he really intends to promote it. I have never known much good done by those who affected to trade for the public good. One might pause here for a moment and ask: How much beef and potatoes would New Yorkers enjoy if it all depended on human love, charity and kindness? Id be worried about New Yorkers. Greed or if you like enlightened self-interest, promotes other wonderful outcomes. Its nice that present generations conserve on scarce resources in order to make those resources available to future generations. Owners of buildings make sacrifices of current consumption, and spend resources on maintenance that extends the useful life ofShow MoreRelatedGreed – does it Destroy or Benefit the Society? love of ones neighbour , giving something back to800 Words   |  4 PagesGreed – does it Destroy or Benefit the Society? love of ones neighbour , giving something back to the community or Charity or are considered the virtuous motivations. According to me, these certainly are noble motivations, but greed is one of the most powerful motivations for human action. For me greed is the noblest form of human motivations. I dont mean fraud, tricks or theft. By greed I mean individuals being mostly anxious with getting the all they can for themselves and not essentiallyRead MoreGovernment Regulation And Its Effect On Society Essay1586 Words   |  7 Pagesliberate or limit the activities of men and it is a necessary occurrence of life. Government is dependent on society because social behaviors exists wherever there are good or bad, proper or improper relationships between human beings. Humans install government from their own belief that human behavior is â€Å"self-centered† therefore society requires governing. Likewise, government oversight is needed in the economy as well as in society. The appropriate role of government in the economy is different fromRead MoreStudent Politics in Bangladesh1275 Words   |  6 Pagessocial mobility. Democracy, good governance and right-based development depend on a vibrant student community. Though every human being is a student from cradle to grave, there is a specific time -- the periphery of life in educational institutions, which is considered student life. Student life should be spent in study and interaction with all in order to develop the human caliber for future leadership. As Lenin rightly mentioned in his university lecture, read, read and read. History of StudentRead MoreSocialism in The Jungle Essay1109 Words   |  5 PagesSocialism in The Jungle The Rudkus family arrived from Lithuania to find Chicago as a city in which justice and honor, womens bodies and mens souls, were for sale in the marketplace, and human beings writhed and fought and fell upon each other like wolves in the pit, in which lusts were raging fires, and men were fuel, and humanity was festering and stewing and wallowing in its own corruption. (Pg.165) The city, during the time span of the novel, was truly a jungle-like society in whichRead MoreShakesperes Hamlet and Humanism Essay885 Words   |  4 PagesHamlet and Humanism William Shakespeare, Hamlet, demonstrates human nature to be gluttonous, self-involved and merciless. Claudius is determined by his greed to commit murder. Polonius is always watching out for himself, without a care of the expense of anyone that gets in his way. Hamlet ponders only of retaliation from the second he finds out about Claudius murdered his father. Human nature has been several things throughout time, but it has also changed throughout the years. People can be immoralRead MoreHolden Caulfield Character Analysis1368 Words   |  6 Pagesold life. Zeelengerg, Breugelmans, and Van de Ven state, â€Å"Another viewpoint is that greed is inherent to human nature and that all people are greedy to some extent. Some argue that being greedy is vital for human welfare and that it is an important evolutionary motive that promotes self-preservation† (505). The three scholars claim that everyone is greedy as it is a part of human nature, and some debate that greed is important for happiness and prosperity. Therefore, Holden has unrealistic expectationsRead MoreCost Benefit Analysis : The Ford Pinto Case1666 Words   |  7 Pagesunderestimations. (O’Farrell, R. ,n.d.) Ford used the CBA with a decision about a car model, the Pinto. Unfortunately, the company exploited the weakness of CBA to legally justify a decision that resulted in several deaths and injuries because of a company’s greed. (Christopher Leggett, Spring 1999) These loop holes should invalidate the CBA legally since it allows unethical behavior, even though that there are many strengths attributed with it. As stated before, CBA strengths mainly lies in its simplicityRead MoreReview of Personalities and Problems1573 Words   |  7 PagesReview of Personalities and Problems Ken Wolfes Personalities and Problems is a good book that goes into depth about many important figures in history. Each personality that is discussed has played a vital role in how the world has come to be and how it is run; politically, religiously, and even as far as explorations and trade is concerned. Wolfe depicts each personality very well and gives great examples of what each personality has accomplished in his/her lifetime. Each chapter is brokenRead MoreShould Doctors Be Tried in Consumer Courts1647 Words   |  7 Pagescourts When I say this, I wish to emphasize on the point that doctors are after all human beings. They are bound to get carried away by pleasure of life, greed for money and desire for a lavish lifestyle. 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Marketing Mix Strategies for the Hamper Range-Samples for Students

Question: Discuss about the formulation of a Promotional Plan for the launch for a hamper range of Products. Answer: Introduction The report focuses on the problems of promotional plan required for launching a hamper range. For the purpose of the report, The Social Cup is taken into consideration. The hamper range of the products is considered and the reason behind the popularity of gifts is analysed. The duration of the promotional strategy is for one week by which the managers of the company formulate plans to make the brand famous. An analysis of the marketing mix, internal and external analysis, SWOT analysis is done to understand the scope of the product in different geographic areas. Apart from this, the report also segregates customers based on preferences and formulates the objectives relating to communication, sales and marketing. Situational analysis Marketing mix analysis Product- According to Luxton, Reid and Mavondo (2015, p.37), product is the ultimate output that results in the success of manufacturing organisations. Every organisation needs to develop a unique product that signifies its brand. The product either can be new and innovative or can be a trademark product of the company. In the case of The Social Cup, the company needs to launch a new product in the market. The product to be promoted is the hamper range for the items of the company. Price- The price of a product is determined based on the cost required for manufacturing the products and a proper market analysis. Prices need to be formulated strategically so that a company can earn a profit as well as satisfy customers. Proper pricing strategies need to be applied in order to ensure success from both ends (Parente Strausbaugh-Hutchinson 2014, p.344). In this regard, The Social Cup needs to adopt the Value-based pricing strategy in order to attract customers. Such a strategy helps in the formulation of strategies required for the development of a product and price it properly in order to meet the demands of the customers while gaining profit. For example, a market survey needs to be conducted by the managers of The Social Cup in order to determine the reasons behind the attraction towards hamper gift. Based on this the price of the hamper range can be formulated. Place- In order to distribute a product effectively in the market, it is important that a proper place be considered. The distribution or sale of a product has to be in a place that can be easily accessed by people (Armstrong et al. 2014, p.78). The product is sold directly to the buyers by transporting it to the required place. This can help in the proper promotion of the product and increase the reputation of an organisation. The destination for the distribution of product also needs to be strategically chosen. The Social Cup needs to identify the best place to sale its hamper range that consists of the demands made by the customers. Promotion- According to Hollensen (2015, p.67), promotion helps in identifying the brand image of a company or product. The method of promotion adopted by a company is an important factor for the success of itself or a product manufactured by it. In the modern era, promotion in the net via social media is a strategic move every organisation can make. The Social Cup can use this medium in order to promote its hamper range. Apart from this, the fact that the company is associated with a social cause, the promotion of the hamper range can be done via such a medium. The company can provide varieties of tea and coffee as gifts to the people for the promotion of its hamper range. Internal factors In order to ensure a successful promotion of a product, initiatives and actions are required to be taken by the members of an organisation. In most cases, it is seen that the united effort of the members of an organisation help in the successful promotion of products. According to Blakeman (2014, p.67), every department that exists in an organisation contributes in making the promotional campaign a huge success. In this regard, the support for external analysis is also required. External agencies include support from the Government, striking a partnership deal, support from customers and the society is required (Finne et al. 2017, p.445). In the case of The Social Cup, such support and coordination among the departments exist. The Social Cup is an organisation that is dedicated to retail coffee beans and tea leaves in Australia. Along with this, the organisation also helps in providing education and empowerment to women and children. Thus, the responsibility for the promotion of its new product needs to be taken by the entire organisation (Belch et al. 2014, p.90). The departments of the company need to work in harmony for the promotion of its hamper range. For example, the marketing department needs to analyse the market in order to identify the target customers. The managers can formulate strategies and finance for the promotion of the product. The finance department can also analyse the finances that the organisation has. Thus, the company have the required resources to promote the product. The partners associated with the company like Child Fund Australia and Australian Indigenous Education Foundation can help in the promotion of the product by acting as external agencies (Jin, Ji Gu 2016, p.61). Thes e organisations are selected in order to provide support to the cause that The Social Cup believes in. Thus, support from external agencies is needed. External factors Customer analysis- Every business organisation needs to identify a target market so that it can prosper in the sales of the product. The Social Cup manufactures coffee beans and tea leaves. However, the focus of the company is on the promotion of its hamper range that consists of its products (Phillips Gully 2015, p.34). The company need to use the economic model of customer behaviour in order to identify the customers. This can help in analysing the economic price effect, substitution effect and the income effect. Hence, the company can gain considerable profit by selling the products to customers that believe in a good package system. Competitor analysis- According to Grant (2016, p.112), competitors of a company help it to grow and understand the areas in which it lacks. This means that the drawbacks of the companies can be analysed by comparing it with the competitors. It helps in developing strategies to out-compete the competitors and increase reputation in the market. In the case of The Social Cup, the three main competitors of the company are Aroma, Belaroma and Coffex. These three companies are coffee manufacturers and producers that have a huge base in foreign countries like India, Brazil and Tanzania. According to Kopalle et al. (2017, p. 114), one of the biggest advantages of these companies is the fact that these businesses exist since a long time. Aroma uses a strong promotional policy such as involving famous people in its promotional campaign. Belaroma have its competencies by setting up business in core social areas like in office place or parks. Coffex provides coffee of various tastes to attract t he competitors. Hence, it can be said that the competitors provide serious threats to The Social Cup. However, one advantage that The Social Cup has over its competitors is the fact that it also sells tea and has access to modern equipment in manufacturing the products and creating an attractive hamper range. Environmental analysis- According to Calvasina, Calvasina and Calvasina (2014, p.51), environmental analysis is the ability to take a complete evaluation of the environment. Every business organisation needs to make a thorough analysis of the environment in which they set up the business. Based on these analyses, strategies are made that can help in addressing the challenges posed by these factors. For example, the political factors of the country need to be analysed in order to understand the political scenarios in the country. Similarly, the economic condition of the country justifies the financial capability of the people (Meredith et al. 2016, p.1874). The Social Cup needs to keep in mind that the manufacturing of the hamper range does not degrade the environment. Political factors Economic factors Socio-cultural factors Technological factors Natural environment The trade restrictions that exist in Australia may have a severe impact on the business. Currently, the population of Australia are on the rise. As per reports of 2015-16, it is seen that more people are coming and settling in the country. The diversity of the population can play a huge role in the marketing of products. Based on the demands of the people The Social Cup can manufacture and sale its products or innovate new products. In the modern era, technical expertise in a field of work is important as technology does about 40% of the work. The materials used for making the hamper range can degrade the environment. Materials like plastic can hamper the environment. Table 1: PESTN Factor (Created by author) SWOT analysis Strength Technical expertise Coordination between employees Popularity of the product in general Weakness Lack of expertise in employment Lack of promotional techniques Poor place for organisation set up Opportunities Expansion into global market Make a better place for the country Increase the level of competition in the market Threat Existing brands Legal and political factors of Australia Demography Table 2: SWOT analysis (Created by author) After the SWOT analysis, it has been seen that the main weakness of the company is the lack of expertise of the employees. This is mainly because the company does not employ mane people due to lack of proper financial stability. Apart from this, a poor promotional technique hinders the progress of the company in the country. The threats from competitors are a challenging factor and the political issues that exist also hinder proper trade. The fact that Australia is not a densely populated country also proves as a decisive factor for The Social Cup. However, opportunities can arise from the strengths. One such opportunity is the expansion into global market. This can be done by overcoming the weakness and the threats. The use of technologies for making the hamper range can help in increasing the level of competition in the market. The social benefits that the company can also help it to expand in the world. Target marketing Market segmentation According to Hanssens et al. (2014, p.534), market segmentation is done in order to divide customers based on various groups. This segmentation is done in order to identify target markets and manufacture products accordingly. The table provides the market segmentation of The Social Cup. Segment name Sensualists Sociable Worries Interdependent Demographic Children Young people Price Common people Behaviour Good reception Needs for products Fade away from products Maintain reputation Personality Highly involved Emotionally instable Hypocrites Autonomous Table 3: Market segmentation base (Created by author) Target market Based on the analysis of the market segmentation, the target customers of The Social Cup can be determined. The Social Cup targets to expand itself every state of Australia. The company targets customers of various age, income and education. The Social Cup needs to target young people that enjoy the tastes of beverages and provides gifts to the people. (Aghdaie Alimardani 2015, p.262). The current and future markets of the company need to be determined based on the reception of the hamper range. Target audience Target audience defines a group of people at which a particular product is aimed (Dietrich et al. 2016, p.34). This helps a business to manufacture products and gain profit by satisfying that brand of customers. In the case of The Social Cup, the influence on the target audience can be such that the company can increase its reputation. Gifts are often exchanged in order to display affection and a sense of gratitude to people. It can also be given to customers from the company as a reward for loyalty. Positioning statement After analysing the target audience and the market of the business, the positioning statement of Queensland Black can be determined. To enjoy the richness of coffee and tea at home, visit The Social Cup in order to experience the hamper range of the company Objectives Marketing objectives The Social Care aims to take control of 30% of the market share with its hamper range within the next 6 months by selling the brand manufactured from its region. For this, a SMART objective can be formed in order to meet the marketing objective. Specific The goal is to spread the hamper range among the general people of Australia via cafes Measurable This can be measured from the amount of sales that the cafes are making of the product Achievable This needs to happen among customers interested in gifts Realistic The resources required are the employees with a sense of creativity Time bound The goal needs to be achieved within a period of 6 months Table 3: SMART objective (Created by author) Communication objectives After analysing the SWOT, it can be said that The Social Cup needs to improve the promotional technique. For this reason, the communication objectives need to be setting proper channels for promotion and spread awareness among the local people. Different models can be used to guide communicators in an effective manner. Sales objectives The company can provide short-time discount promotions in order to attract customers and increase the image of the product. It can also help to monitor progress in an effective manner. References Aghdaie, M.H. Alimardani, M., 2015. Target market selection based on market segment evaluation: a multiple attribute decision making approach.International Journal of Operational Research,24(3), pp.262-278. Armstrong, G., Kotler, P., Harker, M. Brennan, R., 2015.Marketing: an introduction. Pearson Education, London. Belch, G.E., Belch, M.A., Kerr, G.F. Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education, New Jersey. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield, California. Calvasina, G.E., Calvasina, R.V. Calvasina, E.J., 2014. Social media and human resource staffing: Legal, policy and practice issues for employers.Journal of legal, ethical and regulatory issues,17(2), p.51. Dietrich, T., Rundle-Thiele, S. Kubacki, K. eds., 2016.Segmentation in Social Marketing: Process, Methods and Application. Springer, Berlin. Finne, ., Finne, ., Grnroos, C. Grnroos, C., 2017. Communication-in-use: customer-integrated marketing communication.European Journal of Marketing,51(3), pp.445-463. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons, New Jersey Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), pp.534-550. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education, London Jin, J., Ji, P. Gu, R., 2016. Identifying comparative customer requirements from product online reviews for competitor analysis.Engineering Applications of Artificial Intelligence,49, pp.61-73. Kopalle, P.K., Fisher, R.J., Sud, B.L. Antia, K.D., 2017. The Effects of Advertised Quality Emphasis and Objective Quality on Sales.Journal of Marketing,81(2), pp.114-126. Luxton, S., Reid, M. Mavondo, F., 2015. Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), pp.37-46. Meredith, N.A., Quinn, C., Cate, D.M., Reilly, T.H., Volckens, J. Henry, C.S., 2016. based analytical devices for environmental analysis.Analyst,141(6), pp.1874-1887. Parente, D. Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning, Boston Phillips, J.M. Gully, S.M., 2015.Strategic staffing. Pearson, LondonMa

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